- Why a juice shop? and why LA?
Growing up I never ate well. In fact, my diet was horrible. Fast food and other non-whole foods consumed my diet. At the age of sixteen, I developed severe cystic acne that made me self conscious. I tried medication, expensive topical treatments that showed only minimal improvement. I was told by a friend how powerful juicing was so I gave it a shot. I did really basic stuff at first like, carrot, celery, apple and ginger. I made a commitment to consistently juice every day for a month. Within about three weeks time my skin was 90% clear. I was hooked. And so the passion for juicing began. At the time, I was living in the Washington D.C. area, which at that time didn’t have many juice bars. I decided I wanted to live somewhere warm and close to amazing produce, but had a very hip metropolitan scene and so L.A. was chosen.
- How did you get started?
Initially I had worked at another juice company, learning the basics of how the business ran, but also learned how I wanted to do things differently and put my own unique stamp on my own company. I had just graduated nutrition school and with the help of hard work and family I was able get started.
- How did you choose the aesthetic direction for the company?
I’ve always loved design and architecture. My parents owned an interior design studio and built custom homes when I was a little boy in Florida. I wanted the space to feel clean and modern without being too sterile or commercial. We worked with an amazing designer, Kari Whitman, who helped us choose funky eco-items like recycled leather belts that are wrapped around our cash register island as well as on the frames of our menus.
- How do you balance work and rest while owning your own business?
Running a business, particularly a small business is extremely demanding. It takes all of us to make sure it runs smoothly. It really does become a 24/7 job, but at the same time there is so much joy in watching something you’ve created grow and run. I’m not a huge fitness junkie, but I do love hiking up in the trails above the city. It’s so peaceful and you get lots of vitamin D that way too! About once or twice a month I go for reflexology, it is the most relaxing thing I do that grounds me.
- How do you stay inspired?
L.A. is a very creative city, so it’s always easy to see people and things that inspire me. I love food, especially healthy food. The city has so many great places to eat. I love connecting with friends and bouncing different ideas off each other over some great grub.
8360 Melrose Ave #104, Los Angeles, CA 90069
More at www.lajuiceshop.com/
See them on Instagram (@lajuiceshop)